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We’re excited to announce our partnership with Morgan Motor Company that's all about style and speed. Thanks to this innovative collaboration, you can maintain a slick and sophisticated look, no matter how fast you're moving. From boardrooms to pit stops, this is a partnership that's all about bringing luxury grooming to the fast lane. So buckle up, rev your engines, and get ready to experience the ultimate in style and performance.

The proper use of men’s hair cream is critical to achieving a sophisticated, well-coiffed hairstyle. Offering varying levels of hold, definition, shine, and hydration, hair cream is a versatile product that can be tailored to the unique needs of each gentleman’s unique hair type and desired result. So let us delve into the benefits of this essential grooming product.


Various Forms of Men’s Styling Cream

Hold and shine are two of the most vital considerations when selecting the perfect hair styling cream. From light hold to strong hold and matte finish to high shine, the spectrum of available options is as varied as the styles they enable.


Hold Strength

High Hold or Strong Hold

A firm hold men’s hair cream provides robust and enduring control for even the most intricate of hairstyles. Ideal for gentlemen who require a polished and put-together look, strong hold hair cream is a staple for the modern man who values grooming and style, lending a touch of sophistication and elegance to your appearance. Whether slicking your hair back into a neat, professional look or going for something more daring, strong hold-forming cream is the perfect ally for the distinguished gentleman.


Light hold or flexible hold

Light hold and flexible hold grooming creams serve a different purpose than their strong hold counterparts. These products are designed to provide a gentle hold, allowing hair to move more freely and creating a relaxed, natural look. Ideal for gentlemen who prefer a more unstructured style, light hold and flexible hold hair creams enhance the natural flow of hair while providing a bit of added texture and controlling any frizz or flyaways.

So whether you’re pursuing a tousled and relaxed hairstyle, looking to add texture to your naturally curly hair, or your fine hair is in need of a little extra volume, light hold and flexible hold hair creams are a perfect choice. These products offer structure while still allowing hair to be itself, making them an essential tool in any men’s grooming kit.


Medium Hold

Medium hold men’s hair cream strikes a balance between strong and light hold products, making it the best hair cream option for gentlemen who value both style and flexibility. Ideal for a wide range of hairstyles, from sleek and refined to textured and relaxed, medium hold hair cream is the ultimate tool for the modern man seeking a confident look. Whether shaping a classic hairstyle or experimenting with a new look, medium hold men’s hair cream is the perfect choice for those seeking a versatile and controlled style.



The options for shine levels are plentiful and will allow you to curate the perfect hairstyle for any occasion, from a matte finish for a more natural, understated look, to a medium shine that offers a subtle sheen to a high shine that exudes boldness and professionalism. Each level of shine provides its own unique personality, allowing you to choose the finish that best complements your style. So whether you’re looking for a natural finish or seeking to make a bold statement, your choice of shine level is a critical aspect in achieving your desired look.


Benefits of Using Men’s Hair Cream

Now let us explore the numerous benefits that hair cream has to offer, everything from its ability to nourish and protect hair to its versatility and ease of use.


Moisturizes and protects your scalp

Specially curated ingredient lists in high-quality hair creams not only enhance the style of hair but also nourish and protect the scalp. Vitamins, minerals, and oils work to hydrate and nourish the scalp, improving its overall health and appearance and reducing scalp flaking and dandruff. Some hair creams also contain UV filters and antioxidants that help protect the scalp from UV rays and other environmental factors.


Adds shine and control

The natural oils and conditioning ingredients in hair cream helps to enhance the hair’s natural shine, which not only makes hair look more luscious and full of life but also helps to create a sense of texture and dimension. Hair cream also provides a level of control, taming unruly flyaways and creating a smooth, polished look for the modern man.


Protects hair from damage

Hair creams provide a protective barrier between the hair and heated stylers, such as hair dryers, reducing the risk of heat damage, which can lead to split ends, breakage, and dry hair. Hair cream can also help to reduce the risk of damage caused by regular brushing and styling by providing a smooth surface that reduces friction and tangling. With its combination of nourishing ingredients and heat-protective benefits, hair cream is an ideal styling tool for men who want to keep their hair looking healthy and robust.


How to Apply Men’s Hair Cream

Hair and scalp preparation

To reap the myriad benefits of adding a high-quality hair cream into your grooming routine, it’s important to take the correct steps to prepare your hair follicles and scalp.


Start with clean hair

Wash your hair with a gentle shampoo to remove dirt and oils to help the hair cream adhere better to your hair and create a smoother, more polished look.


Towel dry hair

Remove excess water from your hair by gently patting it with a towel, leaving your hair slightly damp to help the hair cream better penetrate and nourish. Be sure to avoid being too rough when you towel dry, as this can lead to frizzy hair and damage.


Prepare your scalp

Be sure to start with a clean scalp, free from excess build-up and dandruff. Consider using a gentle clarifying shampoo if you have an oily scalp. Regularly exfoliating your scalp can help remove dead skin cells, reduce build-up, and promote healthy hair growth.

Following these steps can help prepare your hair and scalp for optimal results when applying your hair cream. This will help your hair look and feel healthy, nourished, and well-styled.


Application techniques

Finger combing

Finger combing in conjunction with a light hold hair cream is the perfect recipe for a refined yet natural look. Take a small amount of hair cream, warm it up in your palms, and run your fingers through your hair to distribute it evenly. Then, use your fingers to tousle your hair as desired.


Brush or comb

This application begins the same as finger combing but ends using a brush or comb to style your hair, creating a more polished look.



This technique is best for creating and defining texture in curly or wavy hair. Start by applying a small amount of hair cream to damp hair, then use your fingers to scrunch the hair and create defined curls. You can finish with hair gel for greater definition.


Blow drying

Blow drying can serve as the finishing touch for any of the above techniques to add volume and structure. Start by applying the hair cream, then use a blow dryer to style your hair as desired.


Choosing the Right Hair Cream

The artful application of hair cream coupled with the thoughtful selection of products is the pinnacle of perfection in your men’s grooming routine. In selecting your ideal hair cream, consider your unique hair type and which product will best support the creation of your desired hairstyle.


Hair type

Thick hair

Thick and wavy hair types may benefit from a heavier, deeply moisturizing hair cream to tame frizz, introduce hydration and define texture.


Thin hair

A light, non-greasy hair cream provides hold and volume without weighing down thin or thinning hair.


Hair length

If you have long hair, a hair cream that offers protection from split ends and environmental damage can keep those long locks shiny and healthy for years to come.

Short hair, however, begs for a light-weight hair cream that offers medium to strong hold, providing more control as you create the perfect style.


Product Type

Hair pomade

A typical cream pomade provides a high level of hold and a polished, shiny finish to create the perfect bold look that will last all day.


Hair paste

A texture paste or styling clay is the perfect tool for a workable and re-moldable hairstyle, allowing you to reshape your style as desired throughout the day. Hair clay is a versatile product well-suited for men with thick hair who like a strong hold and a natural, matte finish.


Hair putty

Putty is perfect for adding texture and volume without weighing down the hair. With different application techniques, putty can provide a tousled, natural look or add structure to a more refined do.


Styling gel

Hair gel provides a strong and long-lasting hold to create defined and structured hairstyles. Hair gel also adds high levels of shine, giving you a sleek and polished appearance.


Truefitt & Hill’s Styke and Morgan Motor’s Craftmanship Combine in Luxury and Elegance

Synonymous with elegance and the best of British heritage, Truefitt & Hill and Morgan Motors joined forces to relaunch two of Truefitt’s original and iconic hair products.

Split image. On the left is the Truefitt & Hill barbershop. On the right is the reflection of a man in a Morgan Motor's side car mirror.

Split image. On the left is a bottle of C.A.R. Lotion and C.A.R. Cream. On the right is a man driving a Morgan Motor convertible.

Truefitt & Hill and Morgan Motors are natural partners in creating exceptional experiences – whether on the road or as part of a gentleman’s grooming regimen. Both are purveyors of excellence, from Morgan’s exquisite open-top vehicles to Truefitt’s extensive range of grooming essentials.

The C.A.R. Cream and C.A.R. Lotion became essential hair preparations well over a century ago as stylish dandies took to the open road in their latest ‘drop-head’ motor vehicles. This ushered in a new era of driving freedom yet required new grooming products to maintain a supremely elegant appearance at all times.

Distinguished drivers demand the best grooming products. Truefitt’s luxury C.A.R. Cream and C.A.R. Lotion were initially created to enable a gentleman to hold not only the racing line while driving but also his hairstyle and to feel at his optimum best. And so, with the use of Truefitt’s products, taking to the road with confidence and aplomb in the latest vehicles was naturally matched with the dapper and elegant appearance of the driver.

Created in the early 1900s for the Royal Automobile Club in Pall Mall, from where it took its name, C.A.R. Cream, and C.A.R. Lotion had the green light straight off the starting line and became an instant winner. Over a century later, Truefitt & Hill proudly partnered with Morgan Motor Company to pay tribute to these early motoring days.

Back in the 1900s, life on the open road was literally hair-raising! Behind the wheel of the latest fad, the ‘drop-head’ motor, later known as the familiar convertible, drivers quickly discovered how this new exposure to the elements affected their immaculate appearances.

With open-top cars bringing a new sense of speed, an unkempt coiffure posed a challenge. These gentlemen saw the need for the highest-order grooming products to maintain their on-and-off-the-road appearance. In their droves, wearing off-white kid-skin gloves, silk scarves, and the very latest Savile Row attire, they streamed to Truefitt’s for hair preparations to enhance their sartorial elegance with a carefully-honed and exacting hairstyle.

Before long, society’s finest ‘Motor Heads’ were bumper to bumper, each badgering their Truefitt & Hill Master Barber for the ultimate solution to tame their wild locks. With their flair for product ingenuity, Truefitt reacted quickly and provided an answer: C.A.R. Cream or C.A.R. Lotion. From then on, Mayfair motorists, with their now slicked, flattened, and fixed hair, became fashionable and fastidious leaders of speed.

Truefitt & Hill has expertly captured the spirit of the RAC and their original classic motor-head members. With just the right touch of modernity, Truefitt & Hill has re-developed the acclaimed original formula to add lift and provide nourishment to tame even the hardest-to-manage hair - ensuring that even the most windswept chaps feel genuinely supreme.

Truefitt & Hill and their innovative team of designers worked closely with Morgan, who added a wonderful blend of charisma and craftsmanship in creating the product’s stylish new attire. A subtle nod to both brands’ spectacular heritage, their legacy inspires innovation for their future. The two brands are a staple of British brilliance, representing wonderful examples of what makes Britain great.

Joanna Broughton of Truefitt & Hills says, “We are delighted to be joining forces with Morgan – an iconic name in British motoring. We are proud to associate C.A.R. Cream and C.A.R. Lotion, both of which continue to be one of Truefitt & Hill’s most popular hair maintenance preparations, with Morgan, a brand with such remarkable history and heritage”.

With C.A.R. Cream and C.A.R. Lotion, Truefitt & Hill created a modern classic destined to become an essential grooming accouterment - a must-have for one’s daily hair-care routine, whether on a joyride, a Sunday drive, or on a jaunt abroad. These hair styling products are enhanced with plant extracts, including the delicate fragrance of lily of the valley. They will hydrate, condition, give body, and tame flyaways without weighing them down. Moreover, once test-driven, these products are certain to be parked permanently on a bathroom shelf, ready for ignition.

Elevate your grooming routine to new heights by exploring this luxurious selection of hair creams available on our website.