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Into The Woods: Introducing Apsley

Fragrance New Product

With 210 years of celebrating the craft of men's grooming, we at Truefitt & Hill have dedicated ourselves to forging the finest in shaving and scent for the discerning man. With nods to tradition and our sights set on modern muses, we're pleased to present the newest addition to Truefitt & Hill's classic collection of heritage scents.



May we introduce Apsley, a new original fragrance.


The scent is named after the iconic London landmark and former residence of the 1st Duke of Wellington. One of England’s most esteemed figures, the name conjures up the image of determination, sophistication and selfless courage. Aspley celebrates the spirit of men who aspire to these same values and to the ambition of greatness. The scent is rooted in tradition, history and the cultural inspiration that guides the careful crafting of our supplies and fragrance.


While as distinctive and timeless as a classic Truefitt & Hill scent,  Apsley is intriguing — a gourmand fragrance that's darker and deeper than some of its predecessors, keeping with the themes of unquenchable spirit and freedom of ambition.


Deeply reminiscent of the changing seasons, Apsley has been formulated to ignite the senses with a refined blend of smouldering woods accentuated by light citrus notes.


With rugged inspirations and refined delivery, the overtones of woody vertivert are lifted with a refreshing essence of grapefruit and are accentuated by notes of pepper, while its heart brings cedar wood and patouchli with a musk baseline.


The perfect compliment to the darkest seasons of the year — Apsley offers depth that is intriguing as it is sensual, a stirring choice for the modern man.


Shop the scent here.

Made In Britain

All our products have been carefully crafted in England since 1805. Their essence is British heritage at its best. Our dedicated team of highly skilled professionals, chemists, designers and craftsmen work tirelessly to deliver products known today for their distinctive tradition of innovation and excellence. Our iconic ranges will continue to be produced in England as we constantly endeavour to bring new and exciting products in response to our customer’s needs.

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